Meta Ads · Facebook & Instagram

Meta Ads That Find Your Buyers Before They Find You

We build scroll-stopping creative and precision-targeted campaigns on Facebook and Instagram that turn cold audiences into loyal customers.

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Campaign Funnel Performance

👁 Impressions

2.4M

🖱 Link Clicks

48,200 (2.0% CTR)

📄 Add to Cart / Lead

7,650 (15.9%)

💳 Purchases / Conversions

1,820 (3.78% CVR)

5.4x

ROAS

₹186

Cost Per Purchase

What We Cover

Meta Ads Services We Deliver

From strategy to creative to daily optimisation — we run your entire Meta Ads operation so you can focus on your business.

Audience Research & Targeting

Laser-precise targeting using interest stacking, lookalike audiences, and custom audiences built from your own customer data.

Creative Strategy & Production

Static images, carousels, video hooks, and UGC-style creatives — designed to stop the scroll and drive action in crowded feeds.

Full-Funnel Campaigns

Awareness to conversion campaigns structured for each stage — TOFU awareness, MOFU consideration, BOFU retargeting, and loyalty.

Retargeting & Dynamic Ads

Bring back website visitors and abandoned carts with personalised dynamic product ads — showing exactly what they browsed.

Lead Generation Ads

Meta Lead forms and conversion campaigns optimised for low-cost, high-quality lead generation — with CRM integration and follow-up flows.

Performance Reporting

Weekly performance summaries, monthly deep-dives, and live dashboard access — all focused on the metrics that actually matter to your business.

Campaign Results

What Our Meta Campaigns Actually Deliver

5.4x

Average ROAS on Meta Campaigns

3.78%

Average Conversion Rate

-38%

Reduction in Cost Per Lead

2.0%

Average Click-Through Rate

Our Approach

Why Our Meta Ads Outperform the Competition

Creative-First Strategy

On Meta, creative is the targeting. We invest disproportionately in scroll-stopping visuals and copy — because the best audience targeting fails with weak creative.

Structured Testing

We run systematic A/B tests on audiences, creatives, and offers — not random changes. Every test has a clear hypothesis and a minimum sample size before we call a winner.

Post-iOS14 Attribution

We've adapted to the new attribution reality — server-side events, Conversions API integration, and blended attribution modelling to get accurate ROAS data.

FAQs

Meta Ads Questions Answered

How much should I spend on Meta Ads?

We recommend a minimum of ₹30,000/month ad spend to get meaningful data. For e-commerce brands scaling toward ₹1Cr+ monthly revenue, ₹2L–₹5L/month is typical. We'll give you a spending estimate on the strategy call based on your goals and margins.

Will you create the ads or do we provide assets?

We handle creative strategy and can produce static and motion graphics. For video ads requiring original footage, we either work with your existing assets or brief a production team. We always give you creative direction — you stay in control of brand voice.

My previous Meta Ads agency didn't perform. What do you do differently?

The most common failure points are: weak creative, poor audience structure, and no systematic testing. We audit previous campaigns to understand exactly what failed before we touch the account. We also set realistic expectations — Meta Ads isn't a magic tap. It requires iteration.

Do you run Instagram ads separately from Facebook?

Both run through the same Meta Ads Manager. We optimise placement — Feed, Stories, Reels, Explore — based on what performs best for each campaign objective. Instagram tends to perform better for visual products; Facebook for lead generation and older demographics.